About

Welcome to the You Heart Agency, where creativity, innovation, and heartfelt dedication converge to create extraordinary brand experiences. My name is Yuliya Serheyeva, the founder, CEO, and creative director of this dynamic agency. Let me share a bit more about myself and how my personal journey has shaped the vision behind You Heart Agency.

From my earliest years, I was captivated by the world of fashion and the power of marketing. Buying exclusive magazines, seeking out unique clothes, and always desiring to be different fueled my passion for creativity and self-expression.
As I pursued my bachelor's degree in International Economics in Lviv, Ukraine, my path began to shift towards marketing, driven by a desire to connect my love for fashion with strategic thinking.
The transformative experience came when I had the opportunity to study in New York City, a place that ignited my passion for marketing within the fashion industry. I realized the immense potential of blending creativity and business acumen to create impactful campaigns. Motivated by this newfound passion, I pursued a Master's degree in Fashion Marketing at IED Milano, Italy, refining my skills and deepening my understanding of the industry.

 

Returning to Lviv, I secured a remarkable position as a marketer in a WONÁ Concept bridal company—a rare opportunity in our local market. It was here that I experienced the power of applying my education from Milano in real-life scenarios. Organizing captivating photoshoots in Ukraine and abroad, attending international exhibitions like the Chicago Bridal Market and Barcelona Bridal Week, I immersed myself in the world of marketing, facing both exhilarating and challenging situations.

The journey took an unexpected turn when I met Nataliya Novitska and embarked on the creation of her own brand, during the challenging times of the pandemic. It was a period that tested our resilience and creativity, but we emerged stronger, realizing the power of passion and collaboration even in the face of adversity.

Life had more in store for me as circumstances forced me to move to New York City again due to the ongoing war. This experience not only enriched my marketing expertise but also shaped me as an individual, making me more resilient, adaptable, and experienced in both marketing and life.

With a diverse background working with renowned brands such as WONÁ Concept, Eva Lendel, WONÁ NYC, NATALIYA NOVITSKA, Her Cipher, Oksana Chorna, and Acipenser Domum, I have developed a global perspective and an innate understanding of the intricacies of different markets.

At You Heart Agency, my vision is to create a space where heartfelt marketing strategies come to life. I am passionate about infusing authenticity, emotion, and genuine connection into every campaign we create. We strive to make a difference by building meaningful relationships between brands and their audiences, fostering trust and loyalty that goes beyond mere transactions.

It would be my honor to collaborate with you at You Heart Agency, crafting remarkable brand experiences that touch the hearts of your audience. Together, we can embark on a journey of creativity, authenticity, and unparalleled success. Welcome to a world where heartfelt marketing comes alive.